Ecommerce is competitive. Build a relationship with smart marketing automation.
Potential clients are looking for partners to help them get their products to market efficiently and safely. But that is hard to do if they don't know about you.
There are hundreds of CROs competing for business. Those who educate and inform potential clients as they move on their customer journey will do well.
Prospects in the CRO industry sometimes need an extra push to come on-board.
Get in front on biotechs, medical device firms, and growing pharmas. PPC allows you to only pay for clicks of those who are looking for a CRO solution, and also to reach them in industry magazines and blogs.
Appropriate digital content like ebooks and webinars will help educate and inform your site visitors as to why they should choose your CRO to run their trials.
Once you've captured visitors information in your database from a form, and nurtured them along their customer journey, you can convert them to clients.
CASE STUDY - CHALLENGES
We worked with ClinipaceWorldwide, a fast growing CRO in the Research Triangle area of North Carolina. They wanted to grow traffic and the number of prospects.
Protea Digital helped grow traffic and site visits steadily, with smart PPC Ads.
We worked with them to develop landing pages and content to get traffic.
The next year, Clinipace were named to the 25 Fastest growing companies in the Triangle.
"Thanks to Protea Digital for the growth they provided."
You can't get more business if potential clients haven't heard of you.
All clients now conduct their research about who to buy from online. Give them the information they need to choose you.
Once they are ready, reach out to them via marketing automation email to convert them from prospect to customer.