1. What is PPC?
PPC is the term for digital ads which are paid for by click, not impression. They can be shown on a Google Search result, on Facebook, Amazon, YouTube or other websites. Advantages: The database of intentions. Fast, controllable, scalable. And it works. PPC can allow an accounting firm to show ads to a user who is searching for account services. And to show on a law related blog, but only pay when someone comes to the site. Ads can be targeted by precise keyword, geographic and other combinations.
2. What's Marketing Automation?
Marketing Automation isn't having a robot run your marketing. Marketing automation is setting up a series of such as email, landing pages which has a flow and is based on triggers and actives. You can use a whiteboard-style drawing of a campaign. Marketing automation software helps you get the right message to the right potential customers at the right time. Traditional marketing was batch and blast. This is targeted.
Customer Marketing automation means sending the right message to the right group of people. for instance, students would get a different series of welcome emails to seniors. Example: When a user signs up, they can receive an automated sequence of emails educating about how to grow their business. If they click through on the emails, or visit the website, this information can change the next email they receive.
3. What is Conversion Optimization?
You can spend a lot of budget on getting traffic, but to get the most out of that traffic, you need to improve the conversion rate. A small change can make a huge difference. Running different versions text and images on your site, and testing different offers means that you learn from each visitor.
Do they prefer option A or B? We have had numerous clients be amazed when their conversion rate increased from 2.1 to 2.2 percent, meaning that their revenue increased by 10%.