Web-based ads which you only pay when someone clicks on.
PPC is the term for digital ads which are paid for by click, not impression. They can be shown on a Google Search result, on Facebook, Amazon, YouTube or other websites.
FAST AND FLEXIBLE
The database of intentions. Fast, controllable, scalable. And it works.
A GREAT WAY TO FILL THE FUNNEL
PPC offers a way to reach people on search engines, where they are searching for what your company does. For display ads, it means you only pay when someone has demonstrated interest, not per impression.
PPC can allow an accounting to show ads when a user if searching for account services. And to show on a law related blog, but only pay when someone comes to the site. Ads can be targeted by precise keyword, geographic and other combinations.
"A powerful way for us to scale up and get global downloads quickly."